Florida Fish and Wildlife Conservation Commitee

The goal of the ad campaign is to convince others that they should volunteer their time to helping to protect the wildlife of Florida through conservation efforts. This message is conveyed by combining the visuals of illustrated animals and the visuals of a workers’ compensation ad collection. Combining these visual concepts keeps the tone of the ad lighter and somewhat comical, but leaves the viewer feeling not only sympathetic, but feeling that the animals are owed their efforts in conservation as a form of retribution for the harm caused to them by habitat loss.

Campaign posters

traditional media

Pop Up Ad Cluster

The message of the campaign is conveyed by combining the visuals of illustrated animals and the visuals of a workers’ compensation ad collection. Combining these visual concepts keeps the tone of the ad lighter and somewhat comical, but leaves the viewer feeling not only sympathetic, but feeling that the animals are owed their efforts in conservation as a form of retribution for the harm caused to them by habitat loss.