The Bog
“The BOG” is a taproom with an in house brewery. It comes off as an underground bar,
the kind of place that would only sell house made or local craft beer. The brand imagery
is industrial and bold, utilizing sharp san serif fonts.
In an attempt to reinvent “The BOG”, there needs to be more identity outside of just
being attached to a brewery. Keeping with the name, the taproom should lean into a
swamp aesthetic, using muddy greens and browns in its colors. As customers enter,
they should feel as though they are walking into a steamship on a bayou river. Florida
is famous for its swamps, so taking inspiration from the natural springs and freshwater
canals is the best way to separate the taproom from local competition.
Final logo design
Monarcha Regular
“The Bog” is a distinctive taproom
nestled in the heart of a quaint town,
offering a unique and immersive
experience for beer enthusiasts.
Stepping into “The Bog” is like entering
a rustic haven where the ambiance
is inspired by the mysterious charm
of wetlands. The taproom boasts an
eclectic selection of craft beers, each
carefully curated to mirror the diversity
found in nature’s bogs. The menu
features an array of brews that range
from earthy stouts to crisp, refreshing
ales, capturing the essence of the
untamed
Baskerville Poster Italic
“The Bog” is a distinctive taproom
nestled in the heart of a quaint town,
offering a unique and immersive
experience for beer enthusiasts.
Stepping into “The Bog” is like entering
a rustic haven where the ambiance
is inspired by the mysterious charm
of wetlands. The taproom boasts an
eclectic selection of craft beers, each
carefully curated to mirror the diversity
found in nature’s bogs. The menu
features an array of brews that range
from earthy stouts to crisp, refreshing
ales, capturing the essence of the
untamed
The redesigned exterior adds a rustic, swamp aesthetic to the establishment that was lacking previously. This gives more character to a place with a name like “The Bog”
